Strategic Projects – 6. Moscow International Biennale for Young Art
Strategic Project
Please, thank you, I'm sorry
National Centre for Contemporary Arts (NCCA)
13/2 Zoologicheskaya St.
metro Krasnopresenskaya, Barrikadnaya
+7 (499) 254-06-74
Tue, Wed, Sun 12:00–20:00
Thu, Fri, Sat 12:00–21:00
June 9 – July 22
"You have to say the magic word" – is a phrase that re-introduces child to the conventionalities or even does the first proper introduction to the routine of politeness. This simple formula announces: one can always figure out what is going on, there is a common language, which co-hosts – somehow, probably totally magically – the interests and life chances of different people. "The magic words" enter the world of childhood, offering a method to overcome total selfishness, and as a quite acceptable perspective of reconciliation. "And what if I ask you kindly?" is a well-known golden key, which opens doors of (mother's) hearts.

The years go by, and the fragile linguistic net of magic words gets wider and more dispersed, as the elusive kisses and meaningless tokens of attention are weaved in. Now, the emotions are just the icons, just a cheerful set of cartoonish forms, which offer hypocritically to express through them any glow of the heart. Modern means of communication provide one with maximum of imitation constructions, which appeal to the effect of total presence, where the willingness to be available borders with illegibility of feelings.

Brackets and smileys, widely used in contemporary communication, are, perhaps, the no less magical replacement for the magic words. Yet still, at what pace does this enchantment exhaust itself? How many times should one repeat the "word" in order to drain powers out of it? How can one figure out the bearable borders of sincerity, the borders, beyond which even something never told, stringing between two sights, is totally depreciated?

Between two words, which were never pronounced, the whole world can arise, within it a home can be placed, and this home can be wrapped in cocoon of embraces and dreams. As we get older, we lose the capacity to believe in one’s own world, we become captives of "objective reality", invented by somebody else. Being tired, we fall asleep and drift through dreams; oh, a shame that this falling allows to recover only sometimes, helps to believe in magic –exquisitely rarely.

When the clouds are dissolved and the last dreams vaporize from the morning sky, we turn back on the window and welcome the new home. Here there is an anteroom, where we are happy to meet guests, a kitchen where we enjoy cooking, a hall where we talk while drinking tea, cup by cup, dining room where glorious dinners are held and corridor where short dates happen; attic – for fantasies and memories; bedroom, where we live and see dreams, study where the work is on, library where the time has stopped, gallery where the portraits of people, whose importance we sense but whose personalities are obscured, occupy the walls; maybe, here one might even find a bathroom, wardrobe, and storeroom – all kind of normal corners. Everything is almost like at home here, just a trifle different from the way we wanted to believe it should be. This space knows no other magic words except the ones we knew from the very beginning. Magic is a mystery of our imagination, and for the time being this mystery hides itself somewhere around here.
Zhenya Chaika
Zhenya Chaika is a curator of contemporary art, deputy director of Ural branch of National Center for Contemporary Art within ROSIZO. Throughout her professional career she coordinated plenty of cultural projects and film festivals. Since 2012 she is in charge of Ural Industrial Biennial art residency program ( She’s an Innovation Prize nominee of 2013 (for the art residency program within 2nd Ural Industrial Biennial, regional project). As a part of 5th Ural Industrial Biennial art collective Chaika won the "Project of the Year" prize.